God said to Abraham, “Rise, and walk the land.” (Genesis 13:17)
What better way to become acquainted with the rocks, the dust, the fauna, the flora, the smells, the tastes, the changing colors than to stand in it, walk on it, be sheltered at night by it, rest your body upon it? To let your eyes gaze upon the painted vistas then search for trail signs and footholds to cross a river? To breathe the air upon chilly mountains, over silent deserts, and in redolent valleys?
John and Judy Pex did all this as middle-aged hikers who live in Israel—one as a descendant of Abraham and both as believers in the God of Abraham and his promised seed, Jesus the Messiah.
They walked where Jesus walked and “came away to a quiet place” as he did. They met various people groups who inhabit the land and for whose salvation Jesus gave his life. Judy kept a record of their trek over the 600-mile Israel Trail—what they saw, the people they met, and the insights they received. Then Cladach helped them share this experience with people around the earth through the book, Walk the Land : A Journey on Foot through Israel.
In a sense, a travel memoir is a gift to those who would love to go but probably never will. I enjoyed editing and designing this book and experiencing the varied land and people groups along the Israel Trail, vicariously. Here are a few of my favorite photos from Walk the Land by Judith Galblum Pex.
We finished our salads and chocolate mousse at the corner cafe and, after a merci beaucoup to the waiter, stepped across the old street of Paris. We had come to France to visit our missionary son and we had an opportunity to be sightseers in Paris. On our first full day in the city of lights, we had decided to walk from our tiny hotel near the Eiffel Tower, find a place to eat lunch, then head toward the River Seine. We stood at the open corner of a small park, examining our map. Finding our location on the map, we turned toward the direction of the river (we thought).
Before we could take a step in that direction, a small, middle-aged French lady appeared at our side. Perhaps she was a Parisian housewife out shopping for the day’s bread and vegetables (earlier we had seen narrow streets lined with open-air markets of fresh produce and flowers) though she wasn’t carrying anything. She wore a simple, colorful dress and a cardigan sweater missing a button. She smiled, her eyes twinkled, and she said something in French. We didn’t know how to respond, so she reached for our map. Somewhat startled, we handed it to her. She examined it for a moment then pointed to something on the map. We looked.
“Yes, the river. That’s where we want to go,” I said in English, as we all still faced down the street.
Even as I spoke, the helpful little madame, still clutching our map, turned 180 degrees, stretched forward her arm, and decisively pointed in the opposite direction. We laughed with slight embarrassment, and with genuine gratitude we practiced our merci again. The lady returned the map to my husband, and she was gone. The memory of her smiling eyes has lingered with me.
I don’t know how far we would have walked before we realized we were going the wrong way, but I’m sure our day would have turned out differently. The special surprises we found along our walk that day wouldn’t have happened.
Every morning, as Christ followers, we pray and ask the Lord to guide us through the day. Then we start out going in the direction that seems right, whether in business, ministry, relationships, or activities. If the Lord sends someone or something to get our attention and point us in a different direction, we need to leave our own ideas, turn around, and go the other way. Later, we’ll be glad we did.
“Trust in the Lord with all your heart and do not rely on your own insight. In all your ways acknowledge him, and he will direct your paths. Do not be wise in your own eyes; fear the Lord, and turn away from evil. It will be a healing for your flesh and a refreshment for your body.” (Proverbs 3:5-8)
I received an email from someone who casually commented that Cladach is a “boutique publisher.” That struck me as a fitting descriptor of what we hope to offer to our authors, customers and readers.
What does the word “boutique” bring to your mind?
These words come to my mind: Unique, Hand-picked, Entrepreneurial, Personal, Artsy.
In my mind I picture many of the shops I’ve walked into while sightseeing and browsing in charming, coastal and mountain towns. These places offer something that WalMart, as predictable and cheap as it may be, can’t. As you step in the welcoming entrance, all the senses are soon pleased. You breathe the aroma of potpourri, and you’re enticed by complimentary samples of coffee, herbal tea, or truffles. Beautiful music plays unobtrusively in the background. Color, artfully arranged merchandise draws your eye and causes you to “oooh” and “ahhhhh.” You feel a sense of appreciation for the evident care that went into selecting the articles of clothing, gift items, handmade pottery, and other specialty items. You assume this boutique shop is an expression of the owner’s taste, and if you find their style appealing, you have a sense that you can trust their choices of items offered. You may think, “I’m glad I could experience this place! I want to take something home with me to remember my stop in this little town,” or perhaps, “I want to buy something to take back to my friend or family member, just to share a bit of this experience with them.” You may find the items offered so unique that you feel you must buy something, because you may regret it later when you are unable to find this particular, pleasing item again. The shop owner, who may even live upstairs, engages you in conversation. When you complete your purchase and walk back out onto the sidewalk with a custom-printed bag in tow, you have a smile on your face and a spring in your step.
Cladach is a boutique publisher in the sense that we want to offer an alternative to over-hyped, mass-produced, predictable books that cram the catalogs and warehouses of huge publishing conglomerates. We are picky and look for style that is artful, content that is meaningful and might give you an experience outside the box. We can offer ingenious, personal, one-of-a-kind books by authors both “down home” local and fascinatingly cosmopolitan. We can try new trends without being faddish. Quality matters to us and reflects our personal convictions. We hope our books give you an opportunity to step off the trafficky, noisy street and breathe deeply of heavenly scents; taste morsels of truth, goodness, and beauty; and give you the experience of delightful, soul-lifting discoveries.
Practically being raised on a church pew helped set me on this bookish course, I think. I remember singing with gusto the gospel song, “Publish glad tidings, tidings of peace; tidings of Jesus, redemption and release.” During my growing-up years as my father’s daughter, watching him and my mother minister in many churches, I learned:
The potency and potential of a book.
In our denomination decades ago, we were people of two books: the Bible and the Hymnal. Every church service began and ended with the hymnal, a wondrous heavy book which, during congregational singing everyone held or shared with the person next to them. The hymnal united us as we raised our voices in lilting melodies and straight-forward harmonies accompanied by my mother’s lively piano playing, often eliciting “amens” of blessing. All the symbols to make so much music resided on the pages of that book, all the words to elicit such response, blended in heart-stirring, mind-engaging, and soul-satisfying rhythm, sense and rhyme. Then there’s the Bible, which actually comes first. In every meeting the Bible was opened and revered. Individuals were urged to read and ponder it daily. The congregation would stand for “the reading of the Word.” With a reverent, sonorous, unctuous voice, the preacher read a passage from the Bible, then exhorted from its inexhaustible storehouse of truth, wisdom, and life application. I saw evangelists hold their big, black, leather Bibles aloft in one large hand and exclaim something like, “The Word of God is alive! It is sharper than any two-edged sword, piercing enough to reveal your sin.” And I quaked. I also learned young that real comfort could be experienced from those pages. No mere words on paper. But alive! Jumping off the page and into the mouth of the preacher, into the mind and heart of the reader or the listener. Quickening!
The joy of writing, printing, and disseminating words on paper.
I sometimes watched my preacher father as he typed the church bulletin—and perhaps a newsletter—during the week on his old black typewriter (I loved hearing the keys click and watching the little hammers hit the paper resulting in words appearing and forming themselves into sentences that said something and that people would read and use to plan their week). On Saturday Daddy would crank out maybe two-hundred copies with his mimeograph machine. I can still smell the ink and hear the sheets of paper swoosh round the rollers and shoot out onto the pile of materials ready to be folded and stacked, then handed out and read—to inform and influence—to be published!
The importance of getting the word out.
Twice a year when the church had extended revival services with itinerant evangelists, Daddy would mimeograph a flyer about the week of meetings. I remember a few times when he paid my sister and me 5¢ per city block to take the flyers door-to-door and invite people to the services. (I hesitate to say city block—these were rural towns in agricultural areas.) We learned the importance of overcoming our trepidation, knocking on doors, and getting out the word (much like the publicity side of publishing).
The value of reading and sharing books.
I didn’t have a lot of toys and few of the types of entertainment children have today. (We got our first TV when I was 11 or 12). But always there were books. Books lined the shelves in my father’s study. He took my sister and me to the public library regularly, encouraging us to browse and check out books that interested us. My sister read every horse book she could find, especially those by Walter Farley. I read all the Louisa May Alcott books. And when we brought books home from school or library, our mother often read them too, and we all enjoyed discussing together the stories. In fact, my sister and I always told each other the stories we read. As a result, I felt I’d read the Black Stallion books even though I never did. And she knew the characters and plots in Little Women and Under the Lilacs even though she never read them herself. She didn’t have to. That ability to vicariously experience the stories really helped, because there were so many more books to discover! (A side note: When I was a girl I’d hear people argue their point in conversation by saying, “I know it’s true. I read it in a book!” Whether people were readers or not, most had a sort of reverential awe of books.)
The importance of knowing your readers, your audience, your market.
My father made it a practice to call on his flock in their homes regularly and also to be there whenever trouble hit a family. He would stop by their businesses, farms, and work places to have a friendly chat. When he stood in the pulpit to preach on Sunday, he knew those people. He knew their families, their joys and sorrows, the challenges they faced. He also knew their interests, their hobbies, what made them laugh or cry.
How to recruit, train, and encourage workers.
The work and mission of the church needed people of all abilities and ages (and still does). I saw discernment in operation, encouragement expressed, and responsibilities entrusted. Organizing, scheduling, holding meetings were necessary. But loving God and loving people mattered most. Whether or not I heard that expressed in so many words, I definitely “caught” the mindset. As a publisher I want to see sales and increase distribution. I want well-edited and designed books, I want engaged authors, reliable print providers, and enthusiastic book reviewers. I want customers to buy our books. But most of all I want to experience God’s presence in all we do. I want to always remember that, as a Christian publisher, what we publish truly is “glad tidings.”