Category: The Publishing Process

Proud of our Award-Winning Books and Authors

Contests can be somewhat fickle and subjective, as well as very competitive. To be the winner of a book award, however, definitely means that the book / author / editorial team stands out in the crowded field of publishing! Occasionally we enter an award contest (for a book that we believe has wide appeal and…

Everything I Need to Know About Publishing I Learned from my Preacher Father

Organizing, scheduling, holding meetings were necessary. But loving God and loving people mattered most. Whether or not I heard that expressed in so many words, I definitely “caught” the mindset. As a publisher I want to see sales and increase distribution. I want well-edited and designed books, I want engaged authors, reliable print providers, and enthusiastic book reviewers. I want customers to buy our books. But most of all I want to experience God’s presence in all we do.

Full Circle: Capturing Imaginations, Hearts and Minds

This never fails to bring us great satisfaction: to see a book go full circle from the author’s experience to the reader’s experience. From insights and observations that captured the writer’s imagination, heart and mind—to words presented artfully on the pages of a book, reaching readers and capturing their imaginations, hearts and minds!

Importance of Readers/Reviews/Endorsements

Book reviewers and advance readers are one important element in the publishing process. It’s hard for the author and the editors to be objective about the book they’ve been immersed in for months, maybe years. Enter readers and reviewers who usually have little or no personal stake or emotional involvement in the book. We hope…

Scattering Books Like Seeds

In my mind, a publisher distributing books is like a farmer broadcasting seeds. We send them out in every direction, hoping they fall on ready, prepared soil that will receive the message and take it to heart. This wintry time of year, seeds lie dormant in the ground waiting, sealed. When days grow longer and…

A Mountain-top Experience for Christian Writers at CCWC

If you are a Christian writer, I want to encourage you to attend the  Colorado Christian Writer’s Conference. This great conference is just two weeks away, but there is still time to register. I will be at this conference and I would love to meet you there.  You can come for 1, 2, 3, or…

Are You Ready to Publish a Book?

Think that’s a glamorous hat? Think again. As a “boutique” (small, custom, picky) publisher, I wear this hat often, and at first glance it may seem to give power and appeal. Over time, though, it brings me to my knees. With my acquisitions editor hat on I must make decisions to enter into contractual agreements…

Evaluating the Past and Planning for the Future

Today I’m wearing my Analyzing/Forecasting hat. Larry has finished compiling 2014 book sales data from the careful records he keeps throughout the year. He lays before me a stack of neatly-columned reports. Now I take a deep breath, find my Financial Analysis hat, dust it off (most of the time I leave this side of…

Hot off the Press

Freshly-printed copies of the newest Cladach book arrived today! We never get over the excitement of opening a carton and holding a new book in our hands. It looks exactly as we planned and hoped it would when we sent the book files to our chosen printer/book manufacturer. Beautiful inside and out.   The new…

The Business Side

Larry’s workshop at Colorado Christian Writers Conference yesterday was titled, “The Business Side.” A motivated group of men and women engaged in hands-on learning about setting up a writing or publishing business, including how-tos for tracking sales, invoicing, managing inventory, taxes, choosing accounting software, and much more. He was definitely wearing Cladach’s BUSINESS EXECUTIVE hat!…

%d bloggers like this: