Category: Trends in Publishing

Why Animals Touch Our Hearts

animals in a meadow

Photos of furry creatures … videos of cute animal antics … stories and movies of animal adventures. These are popular because they evoke feelings of wonder, memories of beloved pets, the joy and excitement of wildlife sightings, the sensory experience of a trip to the farm.

Have you ever noticed how many book covers feature pictures of animals? Evidently, animal pictures on covers help sell books. We have a few books with animals on the covers, ourselves. I looked inside each of these books for some clues as to why animals trigger such heart responses in us.

Here is what I found:

1.  Animals are our fellow creatures, loved by the Creator.

God'sCreaturesIn God’s Creatures: A Biblical View of Animals, Susan Bulanda explains that God cares for his earthly creatures. He created them, blessed them, called them “good.” He saved the animals from the Flood, and he included “every living creature” in the covenant he made with us after the flood (see Genesis 9:9-17). Bulanda goes on to show that many Scriptures display God’s care for animals. Old Testament laws protected animals. Jesus’ parables affirmed and spotlighted them. Then, Bulanda asks:

“Is it possible that God has put the desire to care for all animals in the hearts of many people … God’s love for his creation showing through humans?”

and

“Could there be subtle lessons of love God gives us through our pets?”

2.  Animals can provide companionship, inspiration, and comfort.

Walking-in-TrustIn Walking In Trust : Lessons Learned with my Blind Dog, Gayle M. Irwin describes an afternoon of companionship with her dog:

“Snow falls in large flakes outside my door this afternoon and a warm Sunday fire blazes in the wood stove inside the house. Sage has found a way to wedge herself into the over-stuffed chair. At first she lies quietly stretched out beside me. Then, as if she has an itch, she suddenly rises, turns herself around and lays her head on my chest. I pause from my reading to softly stroke her black and white fur. She sighs deeply and tries to snuggle closer. I pet her long muzzle and then scratch behind her ears, a favorite spot of hers. As I minister these gentle strokes, I tell her what a wonderful, loving dog she is. Sage closes her eyes, relishing the experience. I, too, bask in the tender moment. My hand rests lightly on her shoulder and we sit like this for hours—protected from the frigid cold outside—in comfortable, companionable silence inside our cozy house.” … “I learned more from Sage than she did from me: lessons about trust, courage, loyalty, contentment, and perseverance.” … “Sage’s visits and her life story encouraged many children to persevere in spite of the hardships and challenges they face. Through the life of a blind Springer Spaniel, I have learned more fully what it means to walk by faith and not by sight.” (p. 145 and 9)

3.  Animals teach us about the Creator and how to relate to him.

In All We Like Sheep: Lessons from the Sheepfold, shepherdess Marilyn Bay Wentz writes:

“I continued cutting out the weeds, but the burdensome task was balanced with the delight I felt watching my flock. I knew the serenity of the scene could be broken at any time. Movement as mundane as a startled Cottontail rabbit jumping from behind a bush to hop across the pasture could send the flock running for the protection of the pen. … In that moment, the joy of the Lord, expressed by the psalmist when he said ‘We are his people, the sheep of his pasture,’ made perfect sense to me. God compares his delight in me and you to a flock of peacefully-grazing sheep. He could have compared his delight to another animal in his creation. Why not say we are his people, the horses of his stable? Horses (which I am partial to) are beautiful, strong and fast. Surely, the Lord delights in seeing the horses he created. Or, why not compare his delight in us to that of seeing a lion? Male or female, a lion is a powerful and awe-inspiring animal. Or, surely the Lord is delighted to see the soaring eagles he created. They are simultaneously fierce and beautiful. They can soar high and dive powerfully. Their outstretched wings are a wonder to behold. But, he says I am as pleasing to him as the sheep of his pasture. To please him we don’t need to be fast and athletic like a horse, powerful like a lion, or beautiful and awe-inspiring like an eagle. What pleases him is when we, like the skittish sheep, run to him for everything we need, trusting his sufficiency to supply all our needs.” (pp. 156-157)

4.  Animals provide metaphors of our lives.

Dangerous-JourneyIn his allegorical fiction, The Dangerous Journey of Sherman the Sheep, Dean Davis describes the Shepherd taking his flock to the “high country”:

“Their destination was a lonely valley deep in the hills and an ancient sheepfold with four high walls of stone. This became their home away from home, the place where all their journeys began and ended. Early in the year, when grass was plentiful, their travels were short, hardly more than outings. At dawn the Shepherd would open the gate of the fold, whistle for the sheep, and lead His flock to a nearby meadow with a pool of fresh spring water to drink. Then at dusk they would all return to the safety of the fold’s strong walls. But as spring gave way to summer, and summer to fall, the journeys grew longer and more difficult. They’d be gone for many days, camping beneath the stars or in caves. The meadows grew fewer and the water more scarce—and to find these, the flock had often to follow their Shepherd through dark, narrow canyons, where wolves or lions might be lurking in the shadows. … Yes, this was the dangerous time of year, a time when sheep could get hungry, thirsty, or even hurt. Needless to say, the Shepherd took such dangers very seriously. But as for the sheep, they simply trusted in their Master’s care. They knew that sooner or later He would give them rest, just as He always had. (And as for Sherman—well, for him danger was just another word for adventure; and adventure was the one thing Sherman loved best)!” (pp. 8-10)

5.  Animals represent elements of Mystery.

In Gadly Plain: A Novel, J. Michael Dew uses the literary device of a talking donkey who has lived since the Garden of Eden. This donkey represents the victory of life over death, of God’s overarching purpose in human history. This same donkey had gone up the mountain with Abraham and Isaac, had talked to the prophet Balaam, joined the other animals in Noah’s Ark, carried Mary to Bethlehem and witnessed the birth of Jesus. Toward the end of the book, the donkey, who is named Amen, is on the Isle of Patmos with John the Apostle. Amen and John share this conversation:

“Amen,” John says one day. “I have a story to share, a new one as fresh as a spring blossom.”
“My ears, friend, are big,” says Amen.
“I have seen the end and the beginning, the omega and the alpha. I have written it on a scroll. There is something you should hear.” … (Read the novel for more…

6.  Animals give us friendship and inspire our awe.

Since this post was first published we have released a new title about The Animals In Our Lives: Stories of Companionship and Awe, with stories contributed by many Cladach authors and friends. (Click the title or the cover image to learn more.)

We thank God for the varied and wonderful world of animals both domestic and wild!

 

 

A Mountain-top Experience for Christian Writers at CCWC

Mtn-CCWC-2013

If you are a Christian writer, I want to encourage you to attend the  Colorado Christian Writer’s Conference. This great conference is just two weeks away, but there is still time to register. I will be at this conference and I would love to meet you there.  You can come for 1, 2, 3, or 4 days. You can stay in beautiful YMCA of the Rockies or commute. Come if you can! Here’s more information from the conference director, Marlene Bagnull:

Colorado Christian Writers Conference

A note of encouragement from Marlene Bagnull, Director:

  • Do you ever doubt your abilities as a writer?
  • Have you almost given up on getting published in today’s competitive market?
  •  Do you hate the “slush pile” and wish you could talk to an editor one-on-one?
  • Are you secretly terrified of the idea of building a “platform”?
  • Do you feel like you’re all alone in your writing adventure/struggle?
  • Is it really worth hanging in there for the long haul?
  • Is there a desire burning in your heart to write words that will potentially lead others to Christ?

7 Top Reasons You Need to Come to the May 11-14 CCWC

  1. Master the craft of writing. Okay, no one will ever achieve that lofty goal. There’s always more to learn. But as one conferee said, the Colorado Christian Writers Conference is equivalent to a semester college course in writing. A faculty of 56 editors, agents, and authors will provide instruction for wannabe and advanced writers of fiction from Christian speculative to historical, point of view and voice to making a scene. Nonfiction writers will find help for writing Bible studies, memoirs, articles, and much more. With 59 workshops and 8 continuing sessions to choose from, there really is something for everyone.
  1. Learn how to sell your work to potential publishers or explore the how-to of indie publishing. Whether you’ve received more than your share of rejection slips or have yet to get your first, two of CCWC’s eight continuing sessions that will provide the answers you need are: “Indie Publishing Boot Camp” and “Writing a Winning Book Proposal.”
  1. Face to face opportunities to pitch your work to editors and agents. In today’s publishing world the only way to connect with many agents and editors is through meeting them at a conference. Those who register for Thursday through Saturday are entitled to FOUR 15-minute one-on-one appointments with the faculty of their choice. You’ll find lots of helpful info on how to prepare and make the best choices by clicking on One-on-One at http://colorado.writehisanswer.com.
  1. Learn the craft of marketing/promoting your published work. Yes, it’s a craft, and not one that comes naturally to most writers. I’ve often said that the reason I quit Girl Scouts was the stress of trying to sell cookies. Whether or not you enjoy marketing, though, you hold the key to the sales of your book. And the good news is that marketing can be learned. We have a track of six hour-long marketing workshops and a continuing session on “Thriving in Today’s Publishing World.”
  1. Friendships with other writers. Writers connect deeply with one another faster than I ever have in the chit-chat before and after Sunday-morning worship services. A key verse that I’ve sought to follow is 1 Thessalonians 5:11, “Encourage each other to build each other up” (TLB). It happens every year at CCWC!
  1. Inspiration and encouragement to keep on keeping on. Louise Looney is well qualified to teach the workshop, “Still Climbing – Not Over the Hill.” Since turning 75, she has written four books.  Allen Arnold’s continuing session, “From Overwhelmed to Creative Breakthrough,” will provide a refreshing journey for anyone who feels disheartened. And, of course, we also offer eight inspiring keynote addresses and times of worship.
  1. And the Number 1 Reason to come to the Colorado Christian Writers Conference: Renew your faith and passion to “write His answer.” Each year Father meets us on the mountain and challenges and equips us to write about a God who is real, who is reachable, and who changes lives.

There’s still time to register and to request appointments. Housing is still available at the YMCA – Estes Park Center. Thanks to the Y’s spacious classrooms, none of the workshops or continuing sessions are filled. For much more info and secure online registration go to http://colorado.writehisanswer.com. If you need time payments or scholarship help, please ask. Email me at mbagnull@aol.com or call 484-991-8581.

Boutique Publisher

Boutique

I received an email from someone who casually commented that Cladach is a “boutique publisher.” That struck me as a fitting descriptor of what we hope to offer to our authors, customers and readers.

What does the word “boutique” bring to your mind?

These words come to my mind: Unique, Hand-picked, Entrepreneurial, Personal, Artsy.

In my mind I picture many of the shops I’ve walked into while sightseeing and browsing in charming, coastal and mountain towns. These places offer something that WalMart, as predictable and cheap as it may be, can’t. As you step in the welcoming entrance, all the senses are soon pleased. You breathe the aroma of potpourri, and you’re enticed by complimentary samples of coffee, herbal tea, or truffles. Beautiful music plays unobtrusively in the background. Color, artfully arranged merchandise draws your eye and causes you to “oooh” and “ahhhhh.” You feel a sense of appreciation for the evident care that went into selecting the articles of clothing, gift items, handmade pottery, and other specialty items. You assume this boutique shop is an expression of the owner’s taste, and if you find their style appealing, you have a sense that you can trust their choices of items offered. You may think, “I’m glad I could experience this place! I want to take something home with me to remember my stop in this little town,” or perhaps, “I want to buy something to take back to my friend or family member, just to share a bit of this experience with them.” You may find the items offered so unique that you feel you must buy something, because you may regret it later when you are unable to find this particular, pleasing item again. The shop owner, who may even live upstairs, engages you in conversation. When you complete your purchase and walk back out onto the sidewalk with a custom-printed bag in tow, you have a smile on your face and a spring in your step.

Cladach is a boutique publisher in the sense that we want to offer an alternative to over-hyped, mass-produced, predictable books that cram the catalogs and warehouses of huge publishing conglomerates. We are picky and look for style that is artful, content that is meaningful and might give you an experience outside the box. We can offer ingenious, personal, one-of-a-kind books by authors both “down home” local and fascinatingly cosmopolitan. We can try new trends without being faddish. Quality matters to us and reflects our personal convictions. We hope our books give you an opportunity to step off the trafficky, noisy street and breathe deeply of heavenly scents; taste morsels of beauty, goodness, and truth; and find delightful, soul-lifting discoveries.

Evaluating the Past and Planning for the Future

Today I’m wearing my Analyzing/Forecasting hat.

hat-12

Larry has finished compiling last year’s book sales data from the careful records he keeps throughout the year. He lays before me a stack of neatly-columned reports. Now I take a deep breath, find my Financial Analysis hat, dust it off (most of the time I leave this side of the business to Larry) and sit down to focus on the telling numbers.

Each author will receive a statement (usually accompanied by a check) listing how many of their books sold last year, how many were returned, how many were given away as samples and review copies, the gross and net income we received for those sales, and the amount of author royalties for. I read through each line of these reports before they are sent to our authors.

In addition, Larry has print-outs for me of income, expenses, inventory, etc. I look these over, too, and bring my questions back to him. He patiently provides answers and makes adjustments where needed.

I’ll be glad to get back to the creative side of publishing. But I know that looking at these numbers and columns and net sums, is critical. Trends jump off the page at me and color my thinking about future decisions for Cladach.

First, I thank the Lord for the thousands of copies of Cladach books sold during the year. They sold through online retailers, wholesalers, events, bookstores, our website, and through the efforts of the authors. From our warehouse we send out varying quantities of paperback books almost every day. We love sending them out to reach buyers and readers, because that means they will minister to people, encourage them, instruct them, inspire them, help them see God at work in our world, help them experience Him more.

Then, I bring to the Lord our successes and our failures, and lay them at His feet. We have prayed over the acquisition, development, production, and marketing of each book. We are human, though, and make mistakes. Some of our titles have kept up regular demand and sales for years. A few have struggled to earn back the money we put into producing them. Most of the latter are excellent works by talented and sincere authors. Somehow, though, a few of those haven’t “grabbed readers.” We will keep trying, because we believe in these titles and these authors.

Next, I acknowledge the trends: For instance, with fiction titles, generally more e-books sell than paperback books. With all our titles, the more the author is active in marketing their books and connecting with readers, the more their books sell. Authors who have a “platform,” ministry, are well-known as an expert in their field, have several books published, and are active daily in some aspect of marketing their books — their books sell the most copies. This has to influence my decisions in acquiring future titles/authors.

It’s interesting to see how different books sell better through different sales channels. Some sell consistently through wholesalers, others simply don’t, but they sell well on Amazon. Some titles we mostly sell directly to the authors, who have ways of selling direct to customers. We give authors a generous discount, so they can actually make a lot more money on these sales than they can make with royalty income from Cladach’s sales. It’s a win-win, and most importantly, hope-giving books reach readers.

Perhaps I’ll share more trends in future posts. For now, I’ll hand the data/reports back to Larry and give attention to things I enjoy more: words, ideas, design, promotions, and the people behind the numbers. … I have a hat for that!