Category: Marketing Books

Publishing During the Coronavirus Pandemic and Social Isolation

Photo by Julentto Photography on Unsplash

Like everyone else, Cladach has felt the effects and isolation of the virus. Especially in these ways:

  • Amazon, where many of our sales happen, has de-prioritized orders, sales, and shipping of books during the pandemic as they concentrate on shipping more urgently needed items. But, the good news is we’ve heard from customers that their orders are on the way. Amazon has our books in stock and will fulfill orders, though the ship time may be longer than usual. So go ahead and place those orders!
  • Postponed spring titles and uncertain release dates. But the following books will release in 2020 (dates to be announced):
    • A BRAVE LIFE by Janyne McConnaughey, PhD
    • BIBLE POEMS by Donna Marie Merritt
    • UNPAUSED : Poems by Alice Scott-Ferguson
  • Author events cancelled. Here are a few examples:
    • Catherine Lawton (that’s me) was scheduled to teach three workshops at the Colorado Christian Writers Conference, which had to be canceled, but conference director Marlene Bagnull says she plans to save the 2020 program in 2021. Conferees can look forward to my workshops on these topics in May 2021 in Estes Park, Colorado: 1) Poetry, 2) Creative Nonfiction, 3) Marketing
    • Janyne McConnaughey (author of BRAVE and now living in Seattle) has had to cancel her early May trip to Colorado Springs, where she was scheduled to participate in the Mountain of Authors event and do a book signing at a local shop.
    • Alice Scott-Ferguson had anticipated a trip in April to Monument, Colorado for a Pen Women’s event, meeting with friends, authors and readers and selling copies of Pausing in the Passing Places.This event was postponed.
  • As we’ve all heard, small businesses, including those in the book business, have suffered because of lower sales, closures, layoffs. One way to support local independent bookstores is to purchase books through the nation-wide, excellent and efficient online Bookshop program, Books are shipped directly from printer/warehouses, and the profits from these online sales are shared among all participating, local independent bookstores. Cladach titles that are available through IndieBound are also searchable and orderable through Bookshop. For instance, you can find my new book, Glimpsing Glory, at Bookshop HERE.
  • We all feel the isolation. “Staying Home” and social distancing can bring out creativity and is surely teaching us some important and hopefully lasting lessons if we will listen in the solitude to what our very-present God is whispering to us. May it be so. May healing and hope spread through our world, and may we come together again soon!
  • Some heartwarming stories are coming out of this difficult season, as people choose to show generosity and a giving attitude. Donna Marie Merritt (author of forthcoming BIBLE POEMS, who lives, writes, and works as a librarian in Connecticut) shared this happy, heartwarming report: “Last night I was feeling helpless, looking at a box of children’s books [that she authored] sitting idle because there are no book events right now. Then … I posted on a local FB page that any child in need of a book right now could get a signed copy from me free. Within hours, the entire box was signed and waiting in bags on my porch for pick-up. I had unemployed parents reach out, parents with bored children, parents who can’t bring their kids to the library during this crisis. It was the best ‘book event’ of my career. And some have begun sending photos.” [Photos posted below with permission].

Credibility, Context, Trust

 
Before choosing to buy or read a book, don’t you check to see who has endorsed it, what reviewers are saying, which of your friends recommend it? When we tell you that a well-known, trusted leader or author has endorsed a book, we’re not just “name dropping.”

We appreciate every single person, famous or not, who posts a review of one of our titles, shares an update from one of our authors, and recommends a Cladach book to their friends and followers. Word of mouth is the most effective way of “getting the buzz going.” And buzz gets people’s attention.

And these hope-filled books are worth their attention.

Endorsements also add context to a lesser-known author and their books.

These people, whose names are recognizable to a large number of Christian readers, have lent their support by endorsing or reviewing our authors’ titles:

Kay Arthur (Precept Ministries International) endorsed Judy Pex’s WALK THE LAND:

You’ll be enriched spiritually through Judy’s story of the insights given her by her God on this journey of a lifetime.”

Jill Briscoe (author) endorsed Judy Pex’s WALK THE LAND:

“A delightful and exciting story, unusually spiritually penetrating.”

Eric Wilson (New York Times bestselling author of Fireproof, October Baby, and Field of Blood) endorsed Judy Pex’s COME • STAY CELEBRATE!:

“A breath of fresh air in a world full of strife… A fast-paced read full of humor, insight, and emotion.”

Thomas Jay Oord (theologian and author of The Uncontrolling Love of God) endorsed Janyne McConnaughey’s BRAVE:

“Janyne McConnaughey is vulnerable in the kind of way that changes the world!”

William Prince (General Superintendent Emeritus, Church of the Nazarene) reviewed Physa Chanmany’s NO MORE FEAR:

“A good story of a man who found God and is preaching the Good News of Jesus Christ.”

Jan Johnson (author of Growing Compassionate Kids and When the Soul Listens) endorsed Alice Scott-Ferguson’s MOTHERS CAN’T BE EVERYWHERE:

“Thank you, Alice, for helping us trust God and let our parenting be about our children instead of being about us.”

Ken Canfield (founder, National Center for Fathering; president, National Association for Grandparenting) endorsed Nancy Swihart’s ON KITTEN CREEK:

“A fresh reminder that we are each living an adventure.”

Eva Marie Everson, well-known Christian author and novelist recommended Catherine Lawton’s FACE TO FACE: A NOVEL:

“I was fascinated.”

Eric Wilson (New York Times bestselling author) endorsed J. Michael Dew’s GADLY PLAIN:

“A small literary miracle … full of hope.”

Marilyn Musgrave (then U.S. Congresswoman from Colorado) recommended Donna Westover’s WHITE AS SNOW:

“A wonderful book. I couldn’t put it down.”

and many others. To all, we say “Thank you.”

 

Proud of our Award-Winning Books and Authors

Contests can be somewhat fickle and subjective, as well as very competitive. To be the winner of a book award, however, definitely means that the book / author / editorial team stands out in the crowded field of publishing!

Occasionally we enter an award contest (for a book that we believe has wide appeal and is particularly well-written and well-packaged).

And sometimes our authors enter writing contests themselves.

Here are a few winners through the years, of which we think we are justly proud:

1. Katy’s Choice: A Novel

When we founded Cladach Publishing, and in our first few years of book publishing, we were located in Northern California. At that time, we were members of the Bay Area Independent Publishers Association. The first novel we published, and still one of the best stories we ever published, was Katie’s Choice by Tracey Langford. We were thrilled, as a very young, new publisher to win BAIPA’s “Best Inspirational Novel” award for 2004.

2. Faithful Friends: 

By the time we published this book, Cladach had re-located to Colorado. This unique little book was a good choice to publish. It continues to have worldwide appeal and has won multiple awards. The author, Susan Bulanda, a member of the Cat Writers’ Association, Inc. and the Dog Writers Association of America, won these 2012 awards for Faithful Friends:

3. That Day By the Creek: A Novel about the Sand Creek Massacre of 1864

The Foreword Indies Award sponsored by Foreword Magazine is a quite competitive and respected award, and we were pleased when That Day by the Creek  by John Buzzard was selected as a 2016 INDIES Finalist in the Historical (Adult Fiction) Category.

4. Alice Scott-Ferguson, poet:

Alice entered two of her poems in the WrEN Award for Poetry which is sponsored by the Writers and Editors Network. Alice’s poetry was awarded Honorable Mention in Free Verse, and the judges commented: “This poet obviously enjoys playing with words and bringing fresh light to subjects that interest most readers.” We agree!

5. Catherine Lawton, poet:

One of Cathy’s poems, “Canine Social Media,” published in her most-recent poetry collection, Glimpsing Glory, won a first place “Maxwell Award” in the DWAA 2022 annual writing competition in the category of Poetry.

 

 

 

 

Cladach Authors in their Communities

We love to see our authors out participating in their communities, sharing their expertise and their books, and meeting readers. These events happen around the country and sometimes around the world. We love to receive reports and photos of local author activities, such as the following:

Donna Marie Merritt

Donna Marie Merritt was a guest artist at the Watertown (Connecticut) Farmers’ Market, selling and signing her many books including BIBLE POEMS. Donna is a long time resident of Watertown and well-known local poet, who has also worked in the community as a school teacher and librarian. Her goal is to ensure that every person of every age has books they love to read.  Worthy goal, I’d say.

John Buzzard

On Saturday November 2, John Buzzard, author of the Cladach historical novel THAT DAY BY THE CREEK, has sold and signed copies of his books at the Empire Ranch Cowboy Festival in Sonoita, Arizona, along with other members of the Western Writers of America. Looks like a great time, John! And I like the cowboy hat.

Marilyn Bay

Marilyn Bay signed copies of her novel, PRAIRIE TRUTH, at Coffeehouse Ten24 in Eaton, Colorado. Marilyn says she enjoyed visiting with people “about books, writing and the rest of life.”… Marilyn’s roots go deep in Northern Colorado farming soil, and her books, including ALL WE LIKE SHEEP: LESSONS FROM THE SHEEP FARM find eager readers near and far.

James Troy Turner

James Troy Turner sold and signed copies of poetry books, POEMS and MORE POEMS during the downtown festivities for Sugar Beet Days in Sterling, Colorado. Troy enjoyed signing his books, showing off his dog, PJ, and visiting with both new and old friends and customers, some of whom remember him from his farm-equipment mechanic days.

Dennis and Kit Ellingson

Dennis Ellingson, known as “The Herb Guy,” and Kit Ellingson set up their booth for the Master Gardener’s Fair in Central Point, Oregon. We’d love to have been there along with others of the public who stopped by to check out Dennis’s books and plants and Kit’s photography. Dennis and Kit are joint authors of THE GODLY GRANDPARENT and Dennis’s books include the ever-popular GOD’S HEALING HERBS and GOD’S WILD HERBS.

Don’t we have resourceful, creative, and engaging authors!?

Everything I Need to Know About Publishing I Learned from my Preacher Father

My father, G.H. Cummings, preaching on the radio as a young man

Practically being raised on a church pew helped set me on a literary path. We sang with gusto the gospel song, “Publish glad tidings, tidings of peace; tidings of Jesus, redemption and release.” During my growing-up years as my father’s daughter, watching him and my mother minister in many churches, I learned:

The potency and potential of words in a book.

In those days in church we were people of two books: the Bible and the hymnal. Every church service began and ended with opening that wondrous, heavy book, often holding it so the person next to you could share it. The hymnal united us as we joined our voices in lilting melodies and straightforward harmonies accompanied by my mother’s lively piano playing, often eliciting “amens” of blessing. All the symbols to help us make music together resided on the pages of that book, all the words to elicit such response, blended in heart-stirring, mind-engaging, and soul-satisfying rhythm, sense and rhyme.

In every meeting the Bible was also opened—and revered. The congregation stood for “the reading of the Word.” With a reverent, sonorous, unctuous voice, the preacher read a passage from the Bible, then exhorted from its inexhaustible storehouse of truth, wisdom, and life application. I saw evangelists hold their big, black, leather Bibles aloft in one large hand while exclaiming something like, “The Word of God is alive! It is sharper than any two-edged sword, piercing enough to reveal your sin.” And I quaked. But I also learned, quite young, that real comfort could be experienced from those pages. No mere words on paper. But alive! Jumping off the page and into the mind and heart of the reader or the listener. Quickening!

The joy of writing, printing, and disseminating words on paper.

I watched my preacher father as he typed the church bulletin—and perhaps a newsletter—during the week on his old black typewriter (I loved the clicking of the keys and how the little hammers hit the paper, resulting in words appearing and forming themselves into sentences that said something and that people would read and use to plan their week). On Saturday Daddy would crank out maybe two-hundred copies with his mimeograph machine. I can still smell the ink and hear the sheets of paper swoosh round the rollers and shoot out onto the pile of materials ready to be folded and stacked, then handed out and read—to inform and influence—to be published!

The importance of getting the word out.

Twice a year our churches held extended revival services with an itinerant evangelist, and, in preparation, Daddy would mimeograph a flyer about the upcoming week of meetings. I remember a few times when he paid my sister and me 5¢ each per city block to take the flyers door-to-door and invite people to the services (though “city block” doesn’t quite describe neighborhoods in these rural towns surrounded by farms). My sister and I learned the importance of overcoming our trepidation, knocking on doors, and getting out the word (much like the publicity side of book publishing).

The value of reading and sharing books.

We had few toys and TV (which we got when I was about 11) was our only “tech” entertainment. But always there were books. Books lined the shelves in my father’s study. He took my sister and me to the public library regularly, encouraging us to browse and check out books that interested us. My sister read every horse book she could find, especially those by Walter Farley. I read all the Louisa May Alcott books. And when we brought books home from school or library, our mother often read them, too, and we all enjoyed discussing together the stories. In fact, my sister and I always told each other the stories we read. As a result, I felt I’d read the Black Stallion books even though I never did. And she knew the characters and plots in Little Women and Under the Lilacs even though she didn’t read them. She didn’t have to. That ability to vicariously experience the stories really helped, because there were so many more books to discover! (A side note: When I was a girl I’d hear people argue their point in conversation by saying, “I know it’s true. I read it in a book!” Whether people were readers or not, I observed that most had a sort of reverential awe of books.)

The importance of knowing your readers, your audience, your market.

My father made it a practice to call on his flock in their homes regularly and also to be there whenever trouble hit a family. He would stop by their businesses, farms, and work places for a friendly chat. When he stood in the pulpit to preach on Sunday, he knew those people. He knew their families, their joys and sorrows, the challenges they faced. He also knew their interests, their hobbies, what made them laugh or cry.

How to recruit, train, and encourage workers.

The work and mission of the church needed people of all abilities and ages (and still does). I saw discernment in operation, encouragement expressed, and responsibilities entrusted. Organizing, scheduling, holding meetings were necessary. But loving God and loving people mattered most. Whether or not I heard that expressed in so many words, I definitely “caught” the mindset. As a publisher I want to see increased sales and distribution. I want well-edited and designed books, I want engaged authors, reliable print providers, and enthusiastic book reviewers. I want readers to be encouraged, enlightened, and entertained by our books. But most of all I want to experience God’s presence in all we do. I want to always remember that, as a Christian publisher, what we publish truly is “glad tidings.”

~Catherine Lawton

Colorado Christian Writers Conference

Mtns-at-CCWC-2013

The view of the Rocky Mountains from one of the buildings at Colorado Christian Writers Conference

Looking to attend a Writers Conference? Consider the wonderful setting, great staff and faculty, and nurturing atmosphere of the Colorado Christian Writers Conference, usually held in May in Estes Park, Colorado. We love going there, meeting with prospective authors, and presenting workshops. We’d like to meet you there. (We have met several of our authors there!)

A few other reasons to attend:

  • Marlene Bagnull is the director (You can listen to an interview with Marlene on blog talk radio, http://ow.ly/JI3lY )
  • Large Faculty of agents, editors, and authors
  • Free appointments with faculty of your choice

Some examples of great workshops in recent years:

  • Fiction Clinic w/Tracie & Jim Peterson, author 100+ books
  • Nonfiction Book Clinic with Craig Bubeck
  • Writing Powerful Narrative Nonfiction with Sherri Langton
  • Marketing for Introverts by yours truly, Catherine Lawton
  • Speakers’ Clinic with KPOF radio personality Roy Hanschke

Not to mention:

  • Author book signing Thursday evening
  • Uplifting worship times
  • Making friends and networking with other Christian writers.

Hope to see you there!

On hopeful paths of prayer and poetry,

~Catherine Lawton

Learn about this year’s conference:  http://colorado.writehisanswer.com

Books Showing Up in Every Corner of the World

Map-with-pins

As a publisher, I love to hear stories of how our titles have found their way into every corner of the world and into the hands of readers. I occasionally hear from authors with stories like the following.

From Judy Pex, author of Walk the Land : A Journey on Foot through Israel :

“Last night in the Shelter an ultra-orthodox [Jewish] man — with a long beard and dressed in black — about our age checked in and wanted to talk to John and me about the Israel Trail. He was not in the usual age category of hikers who stay at our shelter, and it is unusual to find an ultra-orthodox walking the Trail. He’s from England, and turns out he already read Walk The Land in English and even quoted bits of it. Now he plans to walk the Trail for a few days and had some specific questions about water, sleeping, etc. After talking for about 45 minutes, John asked him what he thought about the spiritual parts of the book. He answered diplomatically that we had our differences. But it was an interesting conversation and contact.”

From Susan Jenkins, author of Scandalon:

“An old friend back in high school found me on Facebook and we got together for coffee. She told me that she was attending a women’s conference in Texas a couple of years ago and Scandalon was offered as one of the books to buy. She bought it and then realized that it was me who wrote it. As it turns out, she told me that her parents didn’t allow her to attend church back in high school, but she came to my dad’s church once with her next-door neighbor. As a result of that service she became a Christian. A few years later, she married a pastor and has been a pastor’s wife for decades.

“The second story is from one of my former students in southern China, Muti. Muti wrote me recently and told me he was walking along a street in Hong Kong, and on a shelf outside a bookstore was Scandalon. He talked with the bookstore owner and she told him she liked the book because of the stories about China. So, of course, he bought a copy.”

Whether they find their way to Texas, Hong Kong, England, or Israel – What a joy and privilege to publish these books.

Colorado Book Award Finalist Teams Up With Mother on Sheep Book

All We Like Sheep : Lessons from the Sheepfold  Produced with Team Effort

IMG_0644 - 2-Copy

GREELEY, COLO.—Colorado Book Award 2014 finalist Marilyn Bay Wentz, has teamed up with her mother, Mildred Nelson Bay, (both of Eaton, Colorado) to write a series of sheep stories and the lessons both women have learned from their collective seven decades of raising lambs commercially. All We Like Sheep: Lessons from the Sheepfold was released Sept. 15, 2015.

Wentz, a journalist whose first book, Prairie Grace (historical fiction set in 1864 Colorado Territory) was an award finalist, credits her mother as her mentor in both writing and sheep herding. Wentz says, “It was an amazing experience to write this book with my mother, considering her depth of knowledge, her love of both sheep and the Bible, and her gentle humor.”

All-We-Like-SheepAll We Like Sheep, a mix of creative memoir and Bible-centered devotional, was conceived from the heart and experience of this mother-daughter duo. “People see flocks of sheep grazing in the mountains or on the plains but understand little about the joys and trials of herding sheep,” says Bay. “Stories in All We Like Sheep: Lessons from the Sheepfold help the reader understand sleepless nights of lambing, attacks on the ewes by rogue dogs and coyotes, the bond experienced when the lambs respond to the shepherd’s voice, or how sheep protect themselves and ewes always recognize their own lambs.”

All We Like Sheep: Lessons from the Sheepfold closes the experiential gap between those who farm sheep, those who enjoy seeing pastoral scenes of sheep, and those who would like to better understand why the Bible so often mentions sheep (over 500 times).

These women are talented storytellers. Christian readers, especially, will appreciate the spiritual and biblical insights that Wentz and Bay have gleaned from their sheep-herding experiences. Each story/chapter closes with questions ‘to ponder’ and a short prayer. Photos from the sheep farm are sprinkled throughout the book.

Chapter titles include: “Ice Baby,” “A Lamb Called ‘Her’,” “The Little Ewe Who Thought She Could,” “Keep Out the Thief,” “It’s All About the Smell,” “Eternity in Our Hearts.”

Marilyn Bay Wentz grew up on the property her parents still farm northeast of Eaton, then lived in rural Strasburg for nearly two decades. She has written hundreds of news releases and articles for agricultural organizations and other clients. Mildred Nelson Bay and husband, Marvin, have farmed since 1970. She has been active in her local church, AWANA and Gideons, International, and has written articles for regional publications.

Click to learn more about All We Like Sheep, Lessons from the Sheepfold.

 

 

Boutique Publisher

Boutique

I received an email from someone who casually commented that Cladach is a “boutique publisher.” That struck me as a fitting descriptor of what we hope to offer to our authors, customers and readers.

What does the word “boutique” bring to your mind?

These words come to my mind: Unique, Hand-picked, Entrepreneurial, Personal, Artsy.

In my mind I picture many of the shops I’ve walked into while sightseeing and browsing in charming, coastal and mountain towns. These places offer something that WalMart, as predictable and cheap as it may be, can’t. As you step in the welcoming entrance, all the senses are soon pleased. You breathe the aroma of potpourri, and you’re enticed by complimentary samples of coffee, herbal tea, or truffles. Beautiful music plays unobtrusively in the background. Color, artfully arranged merchandise draws your eye and causes you to “oooh” and “ahhhhh.” You feel a sense of appreciation for the evident care that went into selecting the articles of clothing, gift items, handmade pottery, and other specialty items. You assume this boutique shop is an expression of the owner’s taste, and if you find their style appealing, you have a sense that you can trust their choices of items offered. You may think, “I’m glad I could experience this place! I want to take something home with me to remember my stop in this little town,” or perhaps, “I want to buy something to take back to my friend or family member, just to share a bit of this experience with them.” You may find the items offered so unique that you feel you must buy something, because you may regret it later when you are unable to find this particular, pleasing item again. The shop owner, who may even live upstairs, engages you in conversation. When you complete your purchase and walk back out onto the sidewalk with a custom-printed bag in tow, you have a smile on your face and a spring in your step.

Cladach is a boutique publisher in the sense that we want to offer an alternative to over-hyped, mass-produced, predictable books that cram the catalogs and warehouses of huge publishing conglomerates. We are picky and look for style that is artful, content that is meaningful and might give you an experience outside the box. We can offer ingenious, personal, one-of-a-kind books by authors both “down home” local and fascinatingly cosmopolitan. We can try new trends without being faddish. Quality matters to us and reflects our personal convictions. We hope our books give you an opportunity to step off the trafficky, noisy street and breathe deeply of heavenly scents; taste morsels of beauty, goodness, and truth; and find delightful, soul-lifting discoveries.