Tag: Publishing decisions

Giving a Voice to the Voiceless

This is my cousin Troy. I just met him a few years ago when I discovered my mother’s birth family. (My mother was taken out of her home at 21 months of age, declared a “neglected child” and separated from her many siblings—though adopted by a good, loving couple).

This newfound relative, James Troy Turner, is a disabled Vietnam veteran. As a young man he was a hippy, a sometime cowboy, served in the Navy, and worked as a mechanic. He has a devoted little trained service dog named Pedro. He’s had a hard life but he’s a believer in Jesus. And Troy is a poet, so we have that in common. I helped him gather his poems into a book and published it through Cladach. He’s been selling the books to his friends and neighbors in Northeastern Colorado, and it’s for sale on Amazon. He writes gritty poems about life.

I share this, in part, because I desire to work for well being in our world by helping give voice to people who feel forgotten, overlooked, neglected, unseen, and unheard.

Ten Best Books I Read in 2015

Here’s an eclectic list of books, varied in subject, genre, and form. I like to find the best in popular books, old and new, and find hidden gems that are less-well known but sometimes even more worthy of being found on a “best-seller” list. Perhaps you’ll discover a new favorite among these:

(In no particular order)

STONE BY STONE: Tear Down the Wall Between God’s Heart and Yours by Jasona Brown (WhiteFire, 2015) – I’m part of a group of prayer ministers in my church. We spent several months this past year reading and discussing this book and praying together over personal issues that came up. Stone by Stone brings to light obstacles in our hearts that hinder us from freely and fully receiving God’s love and living in wholeness, in the joy of the Lord. Topics covered include:guilt, unforgiveness, lies believed, trauma, and unhealed memories. I enjoyed the conversational style of the author, the way she so transparently shared her own story, and the way her compassion for hurting people comes through.
A GUIDE FOR LISTENING AND INNER HEALING PRAYER: Meeting God in the Broken Places by Rusty Rustenbach (NavPress, 2011) – As the title indicates, this is a comprehensive guide. It includes personal stories from the authors life and examples from other people’s lives as well. I recommend it to anyone desiring to remove barriers to intimacy with God and to be free of negative emotions that have plagued you for years, to experience release, freedom, and healing of emotional wounds. This book can lead individuals step-by-step in that healing process, and it can equip groups like the one I’m in, to facilitate a listening and inner-healing prayer ministry for the wounded people the Lord brings to us.
THE LANGUAGE OF GOD: A Scientist Presents Evidence for Belief by Francis S. Collins (Free Press, 2007) – Science has not been my forte. But this is a fascinating book. Like many Christians, I had some skepticism. Can you really believe both science and the Bible? Collins, a pioneering medical geneticist who headed the Human Genome Project presents a clear and sincere personal testimony of coming to faith in Jesus. He also discusses scientific discoveries in an easy-to-follow way that I actually enjoyed. He says we don’t have to choose between science and God. Especially helpful is Collins’ explanation of how and why a Bible-believing Christian may accept the theory of evolution.
SHE WALKS IN BEAUTY: A Woman’s Journey through Poems selected and introduced by Caroline Kennedy (Grand Central, 2014) – I love poetry and have a collection of poetry books. Some are antiques that belonged to my great-grandmother. Some are tomes I studied in college. I turn to poetry in times of deep emotion and it helps me walk through those times. Well, for my birthday last year I received a Barnes & Noble gift card. I decided I wanted a current volume of poetry. I remembered seeing a small “Poetry” section in our local B&N. When I went there, that section had disappeared, but a few poetry books were squeezed on half a shelf somewhere at the bottom of the “fiction” section. Sad. The pickings were slim. But She Walks in Beauty stood out to me. After scanning the topics (“Falling In Love” “Marriage” “Work” “Growing Up and Growing Old” “Friendship” “Silence and Solitude”) I bought the book. It didn’t disappoint. Ms. Kennedy included poems by some of my “old” favorites, such as Frost, Yeats, Browning and also introduced me to contemporary poets. She even included Christian mystics such as Teresa of Avila and poetic passages from the Bible. The poems cover nearly every aspect of a woman’s life. To me the best parts, though, were Ms.Kennedy’s insightful, personal, and beautifully-expressed introductions to each subject group of poems.
SOLDIER’S HEART: A Novel by Michele McKnight Baker (Heritage Beacon, 2015) – I read this Civil-War era novel in manuscript form. Many fiction manuscripts have crossed my desk through the years. But few have made as strong an impression on me as this one did. An agent sent me the manuscript. During 15 years of acquiring manuscripts for Cladach, only twice have I failed to win a contract for a book I really wanted to publish. Soldier’s Heart is one of those. The characters, the setting, the time period, the twists of plot, authentic conflicts, and the theme of generational sins and reconciliations make Soldier’s Heart an unforgettable read. What we now call PTSD, often diagnosed in military personnel returning from war, used to be called “soldier’s heart.” If you enjoy Christian historical fiction—read this novel.
ALL THINGS BRIGHT AND BEAUTIFUL by James Herriot (Bantam, 1974) – One winter day I felt like reading something cozy and familiar; so I perused the well-worn volumes of my personal library and pulled some James Herriot books off the shelf. I first read his warm and wonderful series of Yorkshire-vet tales in the 1980s. The Chicago Tribune (according to the back cover) said this book was “bursting with love, laughter and the joy of life” and a “soul-satisfying autobiographical book. Human beings just naturally respond to a writer as lovable, wholesome, eloquent, humorous and well-stocked with anecdotes as James Herriot.” I agree. Worth keeping for decades and reading over again.
ALL WE LIKE SHEEP: Lessons from the Sheepfold by Marilyn Bay Wentz and Mildred Nelson Bay (Cladach, 2015) – I read this book more closely than any other on this list, since I edited it! When Marilyn first sent her completed manuscript, which I had agreed to publish, I had just read a couple of James Herriot’s books. He describes so vividly his experiences with sheep and other farm animals. I looked forward to more such stories from a sheep farmer I knew, right here in Colorado. During the revision process, I asked authors Marilyn and Millie, “Do you enjoy your sheep? Do you love what you do— the farm, the outdoors, the mornings and evenings, the barn, the pastures, etc? Your choices of words, images, vignettes will help me experience the sheep farm vicariously. I want to smell the sweet hay, to hear the lambs bleat, to feel a newborn lamb, the bite of a chilly midnight during lambing season. I want to laugh and cry with you as you deal with rogue dogs and coyotes, search for a lost lamb, watch your flock come running as they recognize your voice.” Marilyn and Millie caught the vision of “creative nonfiction” and accomplished the feat of writing their shepherding experiences as stories with dialogue, sensory details, and emotion. In an entertaining way, the authors “show us” as well as teach us why the Bible says we are all like sheep.
YOU CAN’T MAKE THIS STUFF UP: The Complete Guide to Writing Creative Nonfiction—from Memoir to Literary Journalism and Everything in Between by Lee Gutkind (Da Capo Lifelong Books, 2012) Speaking of creative nonfiction (as I did in #6 and #7 above)—a style popular in journalism today, and the style I prefer for memoirs and other nonfiction—this is a definitive book on what it is and how to write it. I read this book in preparation for a workshop I presented at the Writers on the Rock conference. A secular, colorfully-written book, by the expert on the subject, that includes many examples and exercises. I read the Kindle version.
THE UNCONTROLLING LOVE OF GOD: An Open and Relational Account of Providence by Thomas Jay Oord (Intervarsity Press, 2015) – I have some of my preacher father’s and some of my preacher grandfather’s theology books that were handed down to me. I’ve acquired and studied other, more recent theological books, mostly written from the Wesleyan-Arminian perspective, as well as broader Evangelical and even a few Reformed works. In recent years, have enjoyed books by N.T. Wright and Jurgen Moltmann. I heard about Thomas Jay Oord before I knew of his many books. Since we had mutual acquaintances, I responded to Mr. Oord’s request for readers to review his then-forthcoming book, The Uncontrolling Love of God. I read it in pdf form. This book provokes thought and lays out a convincing case concerning why evil happens even though “God is love.” You can read my Amazon review of the book here.
LES MISERABLES by Victor Hugo (Penguin Audio, 2009) I own three video/DVD versions of Les Miserables — an old movie, a more recent movie, and a stage musical production. The story—with its timeless themes of justice, mercy, and redemption—always inspires and the music lifts me. I wanted to read the book, but haven’t yet tackled that thick volume. Instead, I started an Audible membership and downloaded this Audible/audio version of the great classic. My husband and I listened to it on a long road trip and enjoyed this abridged, well-narrated version of the book. An accessible way for tired or busy eyes to devour and relish great literature.

Changing Direction

We finished our salads and chocolate mousse at the corner cafe and, after a merci beaucoup to the waiter, stepped across the old street of Paris. We had come to France to visit our missionary son and we had an opportunity to be sightseers in Paris. On our first full day in the city of lights, we had decided to walk from our tiny hotel near the Eiffel Tower, find a place to eat lunch, then head toward the River Seine. We stood at the open corner of a small park, examining our map. Finding our location on the map, we turned toward the direction of the river (we thought).

Before we could take a step in that direction, a small, middle-aged French lady appeared at our side. Perhaps she was a Parisian housewife out shopping for the day’s bread and vegetables (earlier we had seen narrow streets lined with open-air markets of fresh produce and flowers) though she wasn’t carrying anything. She wore a simple, colorful dress and a cardigan sweater missing a button. She smiled, her eyes twinkled, and she said something in French. We didn’t know how to respond, so she reached for our map. Somewhat startled, we handed it to her. She examined it for a moment then pointed to something on the map. We looked.

“Yes, the river. That’s where we want to go,” I said in English, as we all still faced down the street.

Even as I spoke, the helpful little madame, still clutching our map, turned 180 degrees, stretched forward her arm, and decisively pointed in the opposite direction. We laughed with slight embarrassment, and with genuine gratitude we practiced our merci again. The lady returned the map to my husband, and she was gone. The memory of her smiling eyes has lingered with me.

I don’t know how far we would have walked before we realized we were going the wrong way, but I’m sure our day would have turned out differently. The special surprises we found along our walk that day wouldn’t have happened.

Every morning, as Christ followers, we pray and ask the Lord to guide us through the day. Then we start out going in the direction that seems right, whether in business, ministry, relationships, or activities. If the Lord sends someone or something to get our attention and point us in a different direction, we need to leave our own ideas, turn around, and go the other way. Later, we’ll be glad we did.

“Trust in the Lord with all your heart and do not rely on your own insight. In all your ways acknowledge him, and he will direct your paths. Do not be wise in your own eyes; fear the Lord, and turn away from evil. It will be a healing for your flesh and a refreshment for your body.” (Proverbs 3:5-8)

Meeting Authors at the Colorado Christian Writers Conference

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Are You Ready to Publish a Book?

Acquisitions Editor Hat

Think that’s a glamorous hat? Think again. As a “boutique” (small, custom, picky) publisher, I wear this hat often, and at first glance it may seem to give power and appeal. Over time, though, it brings me to my knees.

With my acquisitions editor hat on I must make decisions to enter into contractual agreements with writers based on perceptions and best guesses. First impressions of an author or manuscript are subjective. I may like the person, writing, or idea based on personal preferences and interests or their persuasiveness and ability to engage me with their written expression.

If an author/book idea crosses that first threshold, it must then hold up under business scrutiny. Tough questions should be asked, analysis and forecasting applied. Is there enough demand for a book like this? If so, can we and the author reach the market for this book? Is it well written, engaging, and unique enough to compete with similar books? If it will catch the wind and begin to float, is the author ready and able to sail with it? Is this project financially feasible? Does it really fit in Cladach’s niche of literary waters?

If we answer too many questions “No” or “We don’t know,” and this process shoots too many holes in the potential project, it will sink before it starts with us. What we don’t want is to prepare a book, like a boat, to launch upon a sea of published books only to watch it sink. This has happened.

With some projects we know that we are testing the waters and risking storms at sea, but we believe in an author or project so much that we are willing take the risks. If we do that too often, though, we cannot stay in this business/ministry.

Some book projects we take on with excitement, but the sales peter out. Others catch wind in their sails and continue to sell week after week, month after month, year after year. With the benefit of hindsight I can see that the following factors make a difference:

What other titles has the author published? For instance, if his other titles are poorly-edited self-published books, this author’s reputation may suffer and hinder potential sales of the title we have carefully edited.
How actively connected is the author with the book’s prospective audience—even before she is published?
Is there a waiting audience/demand for this book?
Does the author have an ongoing means of reaching that audience? And is it an audience Cladach reasonably can reach out to?
Is the author’s personal life—including health, relationships, and finances—in order?

In my mind this begs the question: “As a writer, when are you ready to have your book published?”

Writers who feel they have something to say and long to be published authors, tend to become impatient. Your preparations to publish involve much more than finishing a manuscript and writing an effective book proposal. You need also to:

Find/identify/make connections with/get to know the audience for you and your book. (Start this ongoing process, in fact, even before you write the manuscript.)
Get your finances in order. It costs to publish and market effectively, even when you publish with a traditional, (large, small, or micro) royalty publisher.
Resolve, as far as you can, personal issues. Working as a published author takes time, energy, commitment, and the support of people around you.

As my mother used to say, “Work as if everything depends on you. Pray as if everything depends on God.” And that again brings me to my knees in the uncertain but enticing waters of acquiring book rights and taking publishing risks.

Janyne McConnaughey signs a Cladach book contract. This one was a good decision!

Evaluating the Past and Planning for the Future

Today I’m wearing my Analyzing/Forecasting hat.

Larry has finished compiling 2014 book sales data from the careful records he keeps throughout the year. He lays before me a stack of neatly-columned reports. Now I take a deep breath, find my Financial Analysis hat, dust it off (most of the time I leave this side of the business to Larry) and sit down to focus on the telling numbers.

Each author will receive a statement (usually accompanied by a check) listing how many of their books sold last year, how many were returned, how many were given away as samples and review copies, the gross and net income we received for those sales, and the amount of the author’s royalties for 2014. I read through each line of these reports before they are sent to our authors.

In addition, Larry has print-outs for me of income, expenses, inventory, etc. I look these over, too, and bring my questions back to him. He patiently provides answers and makes adjustments where needed.

I’ll be glad to get back to the creative side of publishing. But I know that looking at these numbers and columns and net sums, is critical. Trends jump off the page at me and color my thinking about future decisions for Cladach.

First, I thank the Lord for the thousands of copies of Cladach books sold in 2014. They sold through online retailers, wholesalers, events, bookstores, our website, and through the efforts of the authors. From our warehouse we send out varying quantities of paperback books almost every day. We love sending them out to reach buyers and readers, because that means they will minister to people, encourage them, instruct them, inspire them, help them see God at work in our world, help them experience Him more.

Then, I bring to the Lord our successes and our failures, and lay them at His feet. We have prayed over the acquisition, development, production, and marketing of each book. We are human, though, and make mistakes. Some of our titles have kept up regular demand and sales for years. A few have struggled to earn back the money we put into producing them. Most of the latter are excellent works by talented and sincere authors. Somehow, though, a few of those haven’t “grabbed readers.” We will keep trying, because we believe in these titles and these authors.

Next, I acknowledge the trends: For instance, with fiction titles, generally more e-books sell than paperback books. With all our titles, the more the author is active in marketing their books and connecting with readers, the more their books sell. Authors who have a “platform,” ministry, are well-known as an expert in their field, have several books published, and are active daily in some aspect of marketing their books — their books sell the most copies. This has to influence my decisions in acquiring future titles/authors.

It’s interesting to see how different books sell better through different sales channels. Some sell consistently through wholesalers, others simply don’t, but they sell well on Amazon. Some titles we mostly sell directly to the authors, who have ways of selling direct to customers. We give authors a generous discount, so they can actually make a lot more money on these sales than they can make with royalty income from Cladach’s sales. It’s a win-win, and most importantly, hope-giving books reach readers.

Perhaps I’ll share more trends in future posts. For now, I’ll hand the data/reports back to Larry and give attention to things I enjoy more: words, ideas, design, promotions, and the people behind the numbers. … I have a hat for that!