In my mind, a publisher distributing books is like a farmer broadcasting seeds. We send them out in every direction, hoping they fall on ready, prepared soil that will receive the message and take it to heart.
This wintry time of year, seeds lie dormant in the ground waiting, sealed. When days grow longer and warmer, the seeds will awaken, sprout and eventually produce leaves and fruit.
Same with books. You may buy a book or be given one, but the season of your life isn’t right yet. The book sits on a shelf, or under a pile of other volumes—or a list of Kindle files—you plan to read sometime. Then one day you pick it up, or click it open, and start reading; and you marvel that these words are exactly what you need at this time of your life.
Casting/sowing seeds or books takes faith. A Christian publisher must believe that these books, which contain kernels of life-giving truth, will be carried by the Wind of the Holy Spirit. And when prepared personal soil opens to them, we pray that their message will be watered by the Living Water. The resulting fruit will be minds and hearts growing and encouraged to flourish in hope, wholeness, spiritual insights, and joy.
So I choose the mindset of an under-gardener. My Father is the Gardener. By his grace I’ll do my part. His is the overall plan, purpose and power. The resulting fruit cannot be fully seen or measured this side of Heaven.
Then, how can we fail? Now, if you’ll excuse me, I must lick my finger and hold it to the wind.